Introducing Our Latest Investment: AHARA

Greycroft
2 min readJun 6, 2023

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Ellie Wheeler

We’re thrilled to announce our latest investment in AHARA, a personalized nutrition solution that aims to revolutionize how we approach optimal health. AHARA, derived from the Sanskrit word for nourishment, is the brainchild of accomplished nutritionist Dr. Melina Jampolis and serial tech entrepreneur Julie Wainwright. See their release, live to the world today, here.

The history here dates back a decade. In 2012, Greycroft’s Dana Settle first met with Julie Wainwright as the Founder & CEO of TheRealReal, an industry pioneer in online luxury consignment. We recognized Julie’s ability to build something truly unique and disruptive in the world of luxury goods. From co-leading the Series A to investing in subsequent rounds, we were proud supporters of Julie and TheRealReal’s journey, culminating in their IPO in June 2019.

Four years later, we couldn’t be more thrilled to join forces with Julie again. As a patient of Dr. Melina, Julie witnessed firsthand the remarkable impact of her approach to achieving optimal health. Together, they recognized the opportunity to combine the latest advancements in machine learning and AI with a lifetime of knowledge around nutrition and optimal health to bring precision nutrition to the masses. We believe that as consumers get access to more and more data in the active management of their health, personalization is crucial to the user’s success in translating data into action.

AHARA leverages an array of data inputs, including a meticulously crafted health questionnaire, genetic insights, epigenetic analysis, and biomarker testing. These inputs are synthesized by a patent-pending AI algorithm that empowers individuals with a precise understanding of their crucial nutrients, offering highly tailored nutrition recommendations. AHARA then provides practical, actionable steps to seamlessly incorporate these personalized recommendations into everyday life.

We are delighted to welcome Julie (and other TRR alums at AHARA!) back into the Greycroft family, and we look forward to partnering with Dr. Melina and the entire AHARA team as they build upon their mission of optimizing the well-being of individuals far and wide.

Learn more about AHARA at www.ahara.com

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Greycroft

A seed-to-growth venture capital firm that partners with exceptional entrepreneurs to build the world’s most transformative companies.